Why moscow mule

What's the Mix? Mixologist Dhanashree Kirdat Punekar shares, "the classic version of Moscow Mule consists of vodka, lime juice and ginger beer, and it is served in a copper mug. Nowadays, more variations have been added to the cocktails, so it does not stick to just three ingredients anymore. Vodka wasn't a popular alcohol in America and was generally joked about being a Russian drink.

John G. Martin, an alcohol seller, took a leap of faith and bought a vodka brand in the States only to not reap any benefits. Each serve contains ginger beer, which in terms of flavour is the key element of any mule.

Named after the way the cocktail was taken from bar to bar with a picture of a bartender making the Moscow Mule. Armed with a picture and a bottle of Smirnoff, this effective marketing influenced the spread of the drink across the USA. Chilli and raspberry is a great flavour combination and gives this mule a bit more spice and heat. Start with the chilli and raspberry puree in a copper mug lined — you should avoid serving drinks that are actually in contact with copper or a tall glass. Drier on the palate with a more delicate flavour profile makes this serve perfect as an aperitif.

The simple additional of some winter fruits and herbs is a great seasonal twist on the original Moscow Mule. One day, while Martin was visiting his friend Jack Morgan who owned the Cock 'n Bull pub on the Sunset Strip in Hollywood, he bemoaned the fact that he couldn't sell his vodka.

Morgan complained he couldn't sell his ginger beer, a side passion of his that saw cases of it sitting in his restaurant's basement. And a third person never identified in any of the stories lamented that she had copper mugs that she either didn't want or need.

Enter the brainstorm. Could all three benefit from combining their losses? The vodka and ginger beer were mixed with a dash of limejuice and served in copper mugs, imprinted with a kicking mule. In one of the most successful marketing campaigns in cocktail history, Martin combined these three seemingly hopeless endeavors into one of the most popular drinks of the s and early s.

The result was that the Moscow Mule became a huge hit within a few years, helped by the Hollywood set and their affinity for the latest cocktail trends. Copper mugs were soon ordered across the country to support the lively libation.